We've cut out the middleman! With Dial Direct Insurance there is no need for an insurance broker as the broker can take between 12.5% and 20% of your total insurance payments in commission.

Dial Direct insurance celebrates its third birthday

We predict that more and more consumers will realise the benefits of going direct

In March 2003, Dial Direct Insurance launched into the local market with big plans on becoming the leading direct motor and household insurance company in South Africa.

Being an established and reputable player in the European market for almost a decade, this objective was not far fetched.

Fast forward to 2006 and the Company has definitely proved that it is here to stay and that it really pays to go direct. Dial Direct was a success story from the start.  After our launch in March 2003 we had 1500 clients. This quickly increased to almost 20000 clients in the space of 6 months and more than double that within a year.

Between March 2005 and February 2006 the client base grew by an astonishing 89%. With a gross annual premium income in excess of R 350 million, we feel that the South African public really welcomes the opportunity of dealing directly with their insurer, thus affording them personal control of their short term insurance needs, and of course cheaper monthly premiums, comments Anthea Abrahams, spokesperson for Dial Direct Insurance.

According to Abrahams, the key success factors of direct writing are low costs, high retention, speedy service and the effective use of technology. When the direct insurance channel was launched, out went the middleman, the broker commission structures and the incomprehensibly wordy policy documents and in came the speed, convenience and good value.

Dial Direct offers all these attributes and a rewarding experience in terms of service and premium offerings. We can proudly boast that we have the most advanced technology and call centre systems in South Africa, ensuring that we offer prompt answering of sales enquiry phone calls and unrivalled turn around times when it comes to policy administration and that our clients can save up to 25% on their insurance payments, by going direct.

Dial Direct's success can be attributed to the fact that most South Africans view time as a precious commodity and therefore appreciate and welcome services that can help them save time and ease the pressures of modern day life. Currently, 37% of all Dial Direct leads come via the internet, which substantiates this point.

We have achieved enormous sales success on the Internet and have been dominant with our advertising in this medium.  Over the past three-months, Dial Direct has gone from receiving 6000 to 8000 to 10 000 e-quote (online quote) requests. In fact, during November 2005, 90,396 South Africans visited the Dial Direct website, making it the 17th most popular site in the country, says Abrahams.

As for the future, we predict that more and more consumers will realise the benefits of going direct.  We also plan to further augment our product offerings and services, and retain our position as the consumer hero, concludes Abrahams.

Dial Direct Insurance offers short-term insurance direct to the consumer, with super-low premiums, super rewards and super service.

For a Free online Quote Click Here or Call : 0860 10 45 73